Well Well
WellWell is an accessible, interactive, and entertaining online source of news and information that is redefining the concepts of living well and feeling good. A daily destination for insights, information, and inspiration, WellWell provides an expansive range of information on fitness, nutrition, emotional support, medical treatments, body care, exercise, social engagement, mental health, mature health concerns, child development, and the essential connection to nature and the animal kingdom, including pets.
THE CHALLENGE
To develop a new branded website for wellness enthusiasts strategically designed to inform and entertain those looking for a different alternative regarding their health and emotional well-being. The WellWell brand story showcases vast online resources of offerings and exclusive deals and promotions on a host of unique products and services.
My primary objective was to create an easy-to-use and highly interactive online experience. The natural evolution was to develop a cutting-edge design and dynamic user interface, making it easy for visitors to get news, explore products, find services, discover events, and meet people.
From the User Experience standpoint, I worked closely with the founder and publisher and the editorial and marketing teams to create a unique online visitor experience that captures the present and future needs of wellwellusa.com. With an eye toward content and scaling, I created wireframes that gave the editorial contributors various content types and components to help tell their stories while creating space for future retail merchandise opportunities within the WellWell ecosystem. Since its inception in January 2019, WellWell has been at the forefront of the wellness community while growing its members and affiliates associations. WellWell FeelGood Emporium has become the place to find unique products and services supporting a healthy and fit lifestyle.