Vale Sports Rehabilitation

Vale Sports Rehabilitation & Physical Therapy is a Physical Therapy clinic specializing in Sports Rehabilitation care for the NJ/NY metro area.

OBJECTIVE

To design and develop a modern, user-friendly website that highlights ValePT’s unique, specialized services while increasing visibility and generating leads.

STRATEGY & SOLUTION

As a Marketing Strategist, Web Developer, and UX Designer, I collaborated directly with co-owners Frankie Goris and Adrian Lorenzo to craft a dynamic, patient-focused digital presence. The goal was to seamlessly merge functionality and design to meet the diverse needs of patients while effectively showcasing the clinic’s expertise and services.

Key elements of the project included:

• Web Design & Development: Created a cutting-edge, mobile-responsive site with an intuitive navigation system and streamlined appointment booking functionality, ensuring accessibility and ease of use for all visitors.
• UX Strategy: Conducted research to understand patient needs and implemented a user-centered design approach that prioritized clear communication and engagement.
• Branding & Visual Direction: Created logotype and visual brand identity. Directed the clinic’s and staff’s photo shoot to establish a consistent, professional look and tone across all brand marketing initiatives.

• Marketing Collateral: Designed interior and exterior signage, social media graphics, and print materials to strengthen brand recognition and community outreach.

RESULTS

The newly developed website and cohesive branding strategy resulted in a significant increase in both online visibility and lead generation. Local athletes and patients in the NJ/NY metro area now have a streamlined resource to discover and connect with ValePT, contributing to the clinic’s growth and reputation as a leader in specialized physical therapy services.