Muller Insurance

For more than 115 years Muller Insurance has been dedicated to offering the top service and the best insurance coverage available. As an independent insurance agency located in Hoboken, New Jersey, Muller Insurance serves Northern New Jersey and 30 other states throughout the United States.

The Challange

Under the Salak Group marketing firm, I was brought in as a design consultant to help polish up the Muller brand story and build a cohesive 360 omnichannel marketing strategy that included completely redesigning their website, social media, and email campaigns, as well as various promotional materials.

After accepting the challenge, we set out to showcase Muller Insurance as a leading broker in the Northern Jersey area. Our approach was to develop a fun and quirky campaign aimed at helping Muller establish market awareness and increase lead generation while promoting their services to a younger audience.

As part of the marketing strategy, I designed a series of digital and print touchpoints that included magnets, social media graphics, web banner ads, email blasts, animated videos, rewards program promos, local newspaper ads, billboards, posters, postcards, rack cards, tear sheets, and other advertising collaterals.

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