Boltacity IT Solutions

Founder Carlos Rivera came to me because he was looking to reinvent his brand. His main concern was for his brand to remain recognizable to his loyal clients while allowing him to generate new leads.

With this in mind, I created a fresh logo identity with an edge but still genuine and fun brand while remaining truthful to Boltacity’s customers. I added sharp typography and fun iconography to create a modern look by applying the lightning bolt line drawing inside the computer microchip graphic icon. Primary and secondary colors provided a dynamic and attractive look for visual impact.

These new branding initiatives were deployed into the new website providing consistency in the design while capturing the attention of a new audience. The sitemap restructuring of the new Boltacity site allows for a friendlier and more engaging user experience. The Home page offers multiple touch-points that connect the visitor directly to the various services and industries Boltacity serves. In addition, the sub-navigation functionality makes and user interface easy to interact with when requesting remote support, paying bills, or downloading data analysis reports.

Shortly after the successful launch of the Boltacity website and new branded promotional materials, owner Carlos Rivera saw an increase in inquiries and received many testimonials from his happy clients, expressing how the new website functionality had improved their experience when requesting technical support making it more reliable and accessible.