Alexander Beverages

Alexander’s is a small Local Brand ready to help community youth sports groups meet their fundraising goals. That’s why they launched the Alexander’s Beverages Program, to fill that fundraising void that prevents many smaller organizations from achieving their full potential.  The program is simple, the kids set their own sales goals and conduct their sales, and Alexander’s contributes a portion of each sale in support of the youth group!

Strategy & Solution:

The goal was to create a comprehensive digital marketing campaign to help launch Alexander Beverage’s fundraising program. As part of the marketing campaign, I designed an e-commerce website and promotional mailer brochure with the ultimate goal of attracting, engaging, and converting the target audience into loyal customers.